Chapter 5 - Getting More out of the Internet - Portals

Web portals are websites that act as gateways to information contained on the internet.  Some of the better known portals are referred to as search engines although they offer extensive access to information way beyond search.   Portals are categorized as consumer, vertical, hyperlocal, industry or corporate depending upon the application.  Shown below is a simple diagram of how a consumer portal maybe structured:

This diagram shows the various content options that exist within a typical consumer portal.

Popular consumer portals are AOL, iGoogle, MSN and Yahoo!.  These web portals typically offer access to a large offering of information such as local, regional, and national news, stock quotes, research information, reference tools, search tools, sports scores, shopping as well as email services and much more.   Shown below is the Yahoo! portal: 

Yahoo! Portal -  Notice the Content Links

While there are many web portals designed for general use by consumers, there are also portals that are created for use by people with specialized interests.  These are referred to as vertical portals.  These can include interests as varied as gardening, social issues, children's issues, parenting, almost anything you can think of in which people would share a common interest.  While these portals may provide content links, the content is specific to the subject of the portal. 

  

There are also hyperlocal portals which are specific to a region or geographic location.  These provide content about a given area and are generally written by people living and working within that area who possess knowledge about the region. For example, a chamber of commerce from a region might develop a portal highlighting the unique characteristics of their city with links to hotels and entertainment venues.    Industry portals are used by individuals seeking content on a specific industry.    There are also corporate or business portals where access is only permitted to those with login credentials issued and managed by the company. Portals of this type allow employees to access corporate systems to access documents and other data. Corporate portals may also be used to enable customers to browse, search, and make purchases from the company.

There are also government portals. As with the corporate portals, authorized users must have login credentials, security clearance, and other proprietary access codes. This helps to ensure that employees can only gain access to data that is considered within their area of responsibility and  prevents the use of proprietary data by unauthorized individuals. 

The growing reliance on the Internet and consumer demand for easy access to information on the Internet will cause Web portals to continue to grow and evolve over time.  

Soundcloud Assignment

I loved this assignment.  Soundcloud is a blast to work with.   Although it is used predominantly by musicians, I think Soundcloud could be a very useful tool for business applications as well.   I plan to continue to use this application when the course is over and integrate sounds and interviews into my not-for-profit blog and website.

Social Networking - April 13 Assignment

A social networking service is an online service or site that focuses on building a network among people who share similar interests, activities, backgrounds or real life connections.   Social networking has become an essential way for people to connect with family, friends, and others with whom they share common interests.   Social networking sites are not only for people to connect with their community of friends, they are also used for business applications.  Facebook offers businesses an opportunity to market their products using Facebook Pages which functions differently than the social component of Facebook. LinkedIn is a social network that is used extensively by business people to connect with and build business connections.  Social networking sites allow users to share ideas, activities, and events within their individual networks.   

When engaging in social networking activities, each user sets up a profile that reveals information about themselves and their interests.   Facebook and similar social networking sites like MySpace allow for pictures to be posted.    

To effectively use social networking sites for business applications it’s important to manage your network of friends and connections.  It’s best to establish connections with people you know or with people who share your professional interests.  Identifying these people is particularly useful in seeking out conversations and connections of interest to you. One way to start is to actively follow content that is relevant to your career or personal life.  Following blogs is a great way to accomplish this.  Bloggers usually have a social networking presence as well so you can follow them on Facebook, Twitter, LinkedIn, etc.   You could also write a blog yourself and gain your own network of followers!  In many cases, social networking sites are used to drive the individual to your website or blog.  

Twitter can be a very useful tool as well.   A good way to find people and join a conversation is to search for keywords related to the topics in which you are interested. For example, if you work in social media, the best place to start is with the keyword "social media".  This requires some trial and error to see which keywords get you the results you want. You can also reply to people’s tweets and give your feedback or comments.

LinkedIn groups are good for career-related discussions.  Members share articles and start online conversations with each other. Do a quick group search on LinkedIn, and you will likely find a long list of groups within your field.  If the group is open (vs. invite-only), take a look at the discussions and members to get a feel for the content and makeup of the group and see if it’s a group that you would like to join.

Social networking provides a powerful tool for communicating and gaining access to individuals in your area of interest.  Used effectively, social networking can be a powerful tool in your professional arsenal. 

Email Marketing - April 13 Assignment

With the continued use of the Internet as a marketing tool, email marketing is a way for businesses to use the power of the Internet to market their products directly to their customers.   Email marketing is a form of direct marketing and is simply the practice of sending out email messages to obtain and retain customers. The benefits to using this technology are clear.   Email provides a low-cost delivery channel that is much less expensive than many other forms of marketing.   Email is easy to use and allows all types of businesses and not-for-profit entities to deliver their message quickly and efficiently.  In addition, it is easy to track and monitor results of an email marketing campaign.  Email allows you to stay in touch with customers which can lead to repeat sales and also allows customers to give honest feedback since they don't have to share their feelings directly. According to Prestige Marketing Inc., consumers who make purchases through email spend 138% more than those who do not receive email offers.   93% of online consumers interact with brands through email more than any other marketing method.  70 million consumers check email on mobile devices.   It's clear the opportunity that email marketing offers. 

   

Although email marketing provides many benefits to companies it can have a negative impact on your business if not managed properly. Companies that use email marketing should follow "best practices" such as only sending email to customers who "opt in" versus "opting out".  Companies should cultivate their own email list rather than buying one, and should be careful not to send too many email solicitations since customers can become irritated if they receive too many emails from you and "opt out".  Also, companies must always avoid spamming which is the sending of unsolicited emails. Spamming can result in the suspension of your email account or the closing down of your website. In essence, you should not send a business email to anyone without their permission. The following link provides an excellent graphic from Prestige Marketing Inc. that outlines best practices for an email marketing campaign. I found this graphic on a blog that I receive from Social Media Today.  Please take the time to click on the link and then click on the graphic so you can see the entire chart.  I think it does an excellent job of explaining email marketing.  http://socialmediatoday.com/800321/email-marketing-best-practices

It is also very important that the email subject line have impact.  The subject line is the most prominent part of an email.  The subject line can determine whether or not your email will be opened and read.  Write a meaningful subject line and make sure there are no misspellings or typographical errors which will make you look sloppy.  

Communicating Online - Email Clients, Servers, and Protocols - April 13 Assignment

Chapter Four introduced the concepts of communicating online. One method of online communications is electronic mail or email.  Email is a system in which you can compose a message using your laptop, computer or smartphone and that message is sent through various networks to reach the intended email recipient.  The advantages to email over regular mail are clear.  Email is fast, low-cost, convenient, and easily managed. Further, email is accessible through any device that is configured to receive email such as your laptop, computer, or smartphone. 

There are several components to an email system.  Each email recipient must have their own unique address on a server.  This is called a user ID.  The user ID is comprised of a unique identifier for a person.  Most often, it is the recipients name but sometimes people will create a user ID that they creatively generate.  In addition to the user ID, there is a host name.  The host is the server where the email service and recipient's account resides.  The user ID and the host name is separated by the @ symbol.  The final piece of an individual's email address is the top-level domain.  A top-level domain identifies something about the website such as its purpose, the organization that owns it or the geographical area where it originates.  The top-level domain follows the host name and is preceded by the period in the email address.  The person who generates the email enters the email address when they create the message just as a person would address an envelope to identify their intended mail recipient.  

There are several steps in the creation and delivery of an email message.  In order to use email, users must have access to an email client which is a program that is used to create, send, and receive email.  Email clients are installed on your computer.  Next are email servers and protocols.  The outgoing mail server determines the best route to deliver the email message to the recipient. The Internet Service Provider's (ISP) incoming mail server receives the message and places it in the recipients inbox.  

A protocol is a standard method used at each end of a communication channel in order to properly transmit information.  The email client and email server exchange information with each other using an established protocol.  The email message is transmitted over the internet using the packet-switching and TCP/IP technology that govern all communications over the internet.   The recipients email server and email client exchange information with each other using an established protocol.   There are a variety of protocols that can be used. They are as follows: 

IMAP (Internet Message Access Protocol) is a standard protocol for accessing email from your local server. IMAP is a protocol in which email is received and held for you by your ISP's server.  IMAP requires only a small data transfer so this works well even over a slow connection such as a modem.  Only specific email messages requested will be downloaded from the server.  

POP (Post Office Protocol) provides a simple, standardized way for users to access mailboxes and download messages to their computers.  When POP protocol is used, all your email messages will be downloaded from the email server to your laptop or PC.  You can choose to leave copies of your emails on the server as well. The advantage is that once your messages are downloaded, you can terminate the internet connection and read your email without incurring further communication costs. 

The SMTP (Simple Mail Transfer Protocol) is used by the email server to deliver your email to the recipient's email server.  The SMTP protocol can only be used to send emails, not to receive them.  The outgoing SMTP server contacts the Domain Name System (DNS) to identify the host domain name of the email address and determine the best route to send the message.  

The HTTP protocol is not a protocol dedicated to email communications but it can be used for accessing your mailbox.  Also called web-based mail, this protocol can be used to compose or retrieve emails from your account.   Hotmail is an example of using HTTP as an email protocol.  

Shown below is the life-cycle of an email message: 

I like this illustration because it pretty clearly demonstrates in the first section, my understanding of email transactions prior to reading this chapter!   As you can see, it is much more complex that it looks to the email user.  

Google.docs and Google Forms - April 6 Assignment

Google.docs on Google is a program that allows you to create documents, spreadsheets, presentations and forms and then share them with people you designate.   This can be very useful when you are collaborating on presentations, reports, or spreadsheets that require input from multiple people.  In order to use Google.docs, you must set up a Google account.   Once your Google account is set up, you have access to Gmail (google mail), Calendar, News, Search, and much more.  One very useful tool is called Google Drive.  Google Drive is the new home for Google.docs.   All files are stored on Google in an area called "My Drive".   This is where you create documents of all types and share them with those individuals you chose. 

Google Drive is the cloud computing service offered by Google.   The term "cloud computing" means storing and accessing data and programs over the Internet instead of your computer's hard drive.    When you run and store data from your hard drive, this is referred to as local storage and computing.   This is how the computer industry functioned for decades.   For it to be considered "cloud computing," you need to access your data or your programs over the Internet.  The benefit to cloud computing is that you store your documents, spreadsheets, etc. on a remote server and because of this, you can access your documents anytime and anyplace with an online connection.  Another significant benefit to cloud computing is that you can work collaboratively on documents and presentations with individuals located anywhere there is Internet access.   This is an illustration of the "Google cloud computing" model: 

I use Google.docs extensively.   I am working with a not-for-profit organization that provides free exercise classes for breast cancer survivors to help them prevent the onset of lymphedema, a debilitating swelling of lymph nodes in the arm. Our major fundraising event is held each year in June and is called the Dragon Boat Festival.  Our Board of Directors are located in many areas across the country.  We have found as on organization that Google.docs is the most efficient way to communicate information and status updates as they occur.  A few examples of how we use this service are to create and share lists of sponsors we are approaching for team sponsorships or donations, track volunteers who will work at the event, and report on activities that each chairperson performs each week on their area of responsibility.  The list of companies and individuals that we contact is extensive and the responsibility is shared among a few board members with one individual having overall responsibility for the results.   As updates are occurring, board members and committee chairs update a single report per function.  This really simplifies the process dramatically.  Sometimes when I'm on Google.docs updating my results, I see someone else inputing at the same time!    I think that's great.    Since we are on a very aggressive schedule and are working very hard to increase our donors, it's essential that everyone is always up to date on where we stand with revenue and who needs to be contacted.  In addition to Google.docs, I have been able to apply many of the tools I've learned in this class to work projects which is really helpful.   Here's an example: 

Facebook Posting

This past week I used Google Forms to create a form to collect information from each chairperson who has responsibilities on the day of the event.  I am gathering information  on the number and type of volunteers needed by each chair for each task and time slot.    What I love about Google Forms is that it aggregates the data into a spreadsheet which saves me the very burdensome task of manually entering each chair's requirements into a new spreadsheet.   I have inserted links to both the form that will be sent to the chairs as well as the results posted on the spreadsheet.   Because the form is lengthy and the results expansive, I've only included links to an abbreviated version of the form and spreadsheet.

Volunteer Requirements 

Volunteer Requirements (Responses)

In addition, Google Forms offers graphs and reporting that I find very useful.   Shown below is a link to a summary of the data that I collected from my abbreviated forms. 

Volunteer Requirements Summary


I really enjoy working with Google Drive.  I will continue to use it for many applications.  The more I work with it, the better acclimated I become and see the power of this tool. The next thing I would like to master is being able to work with the spreadsheet to sort and manage the data.

There are certainly applications that are better managed on your local network such as any data that is private.   When you use Google Drive, you agree to allow Google to access and use the information that you have placed on their server.  Although Google says that they will only look at the data as a vehicle to learn how their customers are using the service so they can make service improvements, it's still best to remember that once you've placed your information on the "cloud" it can be accessed by someone other than you.   As long as you place information on the "cloud" that you are comfortable knowing can be accessed by Google, all in all, I find this service to be awesome!     I love working with it.   

  

March 16 Assignment - LinkedIn

LinkedIn is a social networking website for professional people.  It is designed to allow professionals to develop a list of contacts with people that they have some professional connection.  You can upload your resume or design a profile that provides details on your professional experience and accomplishments and professional affiliations.     Your connections can be used to find jobs, people and business opportunities.  Recruiters and employers can list jobs and search for potential candidates based on the credentials you have listed.    You can follow specific companies and receive notifications of job opportunities.

You build your LinkedIn network by first establishing  direct connections.   These are people who you know, have worked with, or have some direct professional affiliation.  The second tier of contacts is referred to as second-degree connections.  These are people that you became affiliated with through your direct connections.  Third degree connections are connections you have been introduced to through your second-degree connections.  

The 1^st, 2^nd, and 3^rd degree connection system where contact with any professional requires either an existing relationship, or the intervention of a contact of theirs, is designed to build trust among LinkedIn users.

LinkedIn, through an application,  allows members to display blog postings with their LinkedIn profile.  There is also a mobile version of the site that I use often.   The mobile version of the site is more limited in its features. 

There are groups on LinkedIn that you can join where discussions on specific topics take place.  Groups are   moderated by the group owners and managers. Groups offer the ability to reach a wide audience of people with similar interests.  Groups also keep their members informed through emails of the most talked about discussions within your professional circles.  Groups can be private, accessible to members only or open.  You have to request to join a private group and you will be notified when your request has been approved.   The graphic below shows the group that I belong to.  It also shows a pending approval for a group I would like to join. 

LinkedIn allows members to research companies with which they may be interested in working.   You can also apply online using the “Apply with LinkedIn” button.

One thing I really like about LinkedIn is receiving job postings.  These job postings are sent to my  email account and are based on the skills and job experience that I listed on my profile.   Here is an example of a list of jobs I received in my email inbox this week: 

LinkedIn allows users to endorse each others' skills. This feature also allows users to efficiently provide commentary on other users profiles so that network building is encouraged.  The graphic below shows an endorsement of one of my contacts: 

I use LinkedIn but not often.   I do tend to participate in the groups that I have joined but don’t really work hard enough at the networking component of LinkedIn.    I like the system but find it a bit intimidating.    I think that for professional people it is essential that you participate and stay active on LinkedIn.