Currently when we
use the Internet, we can access any Web site we want at anytime we want to
access it. Internet users are able to
perform searches, access web sites, watch and create online video, send and
receive email, perform instant messaging and Skype/iChat. Our ability to do
this unencumbered and at relatively the same speed and price as all other
Internet users is due to a principle called “Net Neutrality.” Net Neutrality is a principle that preserves
a free and open Internet. Net Neutrality
means that Internet Service Providers (ISPs) cannot discriminate between
different kinds of content and/or applications. Further, an ISP cannot intentionally degrade
or block access to a web site. Net
Neutrality ensures equal access and a level playing field for all Web sites and
Internet technologies.
This could
potentially change if the biggest ISPs (cable and telephone companies like
AT&T, Comcast, and Verizon) are able to persuade the FCC to allow them to
introduce tiered pricing for access to their networks. These ISPs would like to charge Web site
operators, application providers and device manufacturers different rates for
faster service. This tiered pricing structure would offer faster speeds and
preferential treatment to web site operators or search engines that pay higher
fees for data transmission services. Web
site operators who can’t afford to pay the higher fees will experience slower
speeds. Their sites won't load as
quickly and their applications and devices won't work as well. Also, without Net Neutrality consumers may
see that an ISP has blocked the Web site of a competitor, or slowed it down so
much that it's unusable.
The Internet was designed
as an open network. Since the Internet's
inception every Web site and service has been treated equally. This is what allows bloggers to compete
against large news organizations and small web site operators to compete
against larger companies with bigger advertising budgets. That's why when you
use a search engine, sites are listed that are the closest match to your
request and not those that paid the most to use the network.
Traditionally, ISPs
have operated with a pricing structure that charges consumers for Internet access.
They are now proposing to continue to
charge consumers for access to the network plus charge the web service
providers as well. These providers will then pass those costs along to
consumers possibly by charging to view content.
The ISPs believe they should have the option to institute this pricing
structure since they built and own the telecommunications network
infrastructure.
I believe that Net
Neutrality ensures that innovators can start small and achieve great things
like Google and Facebook without facing pricing structures that encumber their
ability to compete. Unless Net Neutrality is enforced, many innovators and
entrepreneurs will be restricted from the marketplace by big corporations that
pay higher fees for better Internet service.
Potentially, on a tiered Internet controlled by ISPs, only their own
content/services or those offered by their joint partners will succeed.
Nice job on the Net Neutrality research. I had never hear of it until this class. Now I can't stop talking about it. Why doesn't the government think that it is as important and we, the people, do?
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